Now is the ‘Time to Strike’

Now is the time to strike while all those around you may be giving up – as your competitors spend precious Dollar Productive time preaching the sky is falling and the market is tough?

They are so busy destroying their own reality while becoming convinced it’s just all too hard at the moment. They just can’t see the massive opportunity we are all given right here, right now!

So now is the time to take real advantage of your competitor’s inattention to the huge amount of opportunities that are right there for the taking. The beauty of the current climate is that it filters out the real performers from the people that just cruise through the day soaking up their ‘natural market share’ without really doing the business. When the going gets tough these people just go – right out the back door.

Yes, we will see lots of casualties in the next few months but for the serious people out there that’s not a bad thing. Even if the pie is shrinking, it just gives the rest of us the chance to grab a great big slice of a slightly smaller pie. That in its self can be a big piece of action.

What’s the strategy?

Right now, more than in any moment in time, there is a need to strike a decisive blow to gain a big slice of market share off your competition.

As a winner of that new found market share you will be strengthening up your foundations and scaffolding for even greater momentum when the market returns to ‘normal’. Gaining critical mass now will pay huge dividends in the future.

Now is not the time to falter but to surge ahead and dominate the business segment you are in. In tough times clients will gravitate to positive, enthusiastic people who can provide answers and solve problems. If you supply a product or service you need to become the ‘paramedic’ salesman- it's time to stop selling pretty products and start selling ugly situations. Speaking the truth to your clients about the realities of their situation is a hard task, but your clients expect it and they will certainly respect it.  And if you have the positive solution to cure the illness - you will start to be the one to make all the house calls.

It's time to Zig when everyone else Zags

Don’t follow the herd; in most markets the minority of the business people do the majority of business, so why follow the pack? The greatest profit is made when you supply something, or do something, or solve something no one else can. Being unique is a powerful position not a weakness. And courage is needed to take the other road. 

Charles Darwin said ‘It’s not the most intelligent nor the strongest that survives, but the most adaptive to change’.  What worked before might not now, the system we used before might now be redundant, the advice we received could be a generation out of context. Review your information and make a firm decision about what, where and from whom you will now source your advice.

The Secret Weapon

I was asked the other day how my coaching clients were fairing up in the current client. Without exception they are having record months, gaining market share and increasing their income many times over. That’s because our work together moves them against the natural flow, to gain when others can’t and to join that exclusive club; the minority that earns the majority of business within their chosen field. They choose to tap into a ‘tall poppy’ group of winners and work with a business coach and mentor  to stretch their thinking, their beliefs and their knowledge to attain higher incomes, more time off and a far greater quality of life.

But they won’t want me telling you this; it really is their secret weapon.

Written by Grant Thorpe

Grant Thorpe is an internationally recognized Business Coach, Mentor and Professional Speaker with ‘tall poppy’ clients throughout Australia, New Zealand, Asia the United Kingdom and in the United States. His successful work in this field coupled with his incredible energy and enthusiasm makes him a highly sought after speaker. 

Grant entrepreneurial background was founded in the Real Estate Industry. He is known for being one of the best Real Estate marketers in the world, and has become one of the most awarded and respected top performers in the industry.

He has now developed a unique program for coaching top achievers, which has rapidly expanded beyond Real Estate into a wide variety of industries and marketplaces. www.grantthorpe.com