Global Success Coach

Unleashing The Idea Virus

Seth Godins Book 'Unleashing The Idea Virus'

For your Free Copy download it here.

Godin himself notes that much of the content of his book (and his earlier Permission Marketing) seems obvious. Yet, as he goes on to show convincingly, that which is obvious has rarely been practiced. When you read Godin's thoughts about permission marketing and ideaviruses, they may sound obvious yet almost all marketers continue to throw huge sums of money at old-fashioned interruption marketing. The infamous peak of this was the spurt of expensive Superbowl ads by transient e-tailers.             

Like his previous book, Godin's Unleashing the Ideavirus entertains the reader while successfully setting off bursts of ideas along the way. Rather than marketing at the consumer, Godin's approach seeks to maximize the spread of information from customer to customer. The book provides the expected examples of successful ideavirus marketing, then develops a recipe for concocting your own ideaviruses. In order to show how to make your idea infectious, the book examines what makes a powerful 'sneezer', how 'hives' work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one very specific form of ideavirus marketing. Most businesses will not be able to engage in true viral marketing, but all can use the ideavirus approach.       

While you may finish Unleashing the Ideavirus thinking that you really did not learn anything drastically new, it is unlikely that you will feel that you've wasted your time. Godin has once again written an enjoyable book that cleverly packages important ideas that have obvious practical use. Any book like this that causes the reader to continually stop and rapidly jot down ideas to implement is well worth the hour or two it takes to read. 

Reviewer:Max More, Ph.D. from Marina del Rey, CA USA

Thorpe Shares his Library

Internationally recognised Speaker, Coach and Business Mentor, Grant Thorpe shares his recommended reading list of books that will guarantee to change the way you think. Of the hundreds of books he has reviewed these are the essential few to assist you to generate more wealth, yet ensure you maintain a healthy and stress free, balanced life.

Grant Thorpe's Quote of the Day comes from Winston Churchill who said “If you have knowledge, let others light their candles with it.”

And that is what reading is all about, taking the knowledge that is so readily shared through books and then using it to create opportunities for yourself.

Business opportunities will fund Life opportunities. Life opportunities are the gift of experiences. Review Grant Thorpe's list of 100 things to do before you die. These are some of the 'experience' goals he has personally set to achieve. Why not compare his list to yours and start today to be on the way to achieving them?

The Dip

The old saying is wrong—winners do quit, and quitters do win.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip—a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.

Author Description

Seth Godin is the author of the bestsellers Permission Marketing, Unleashing the Ideavirus, Purple Cow, Free Prize Inside!, All Marketers Are Liars, and Small Is the New Big, among other books. He is also the editor of The Big Moo, the founder and CEO of Squidoo, and one of the most popular business bloggers in the world.

A Book worth reading 'Excuse me your life is waiting"

‘Excuse me your life is waiting’ finally clarifies why most of our dreams have never materialised, why we have lived with all-too-empty bank accounts, tough relationships, failing health, and spiritually unfulfilling lives. Most importantly, in an easy-to-read style with logical explanations, simple steps, and true-life examples Lynn Grabhorn shows us how – with no effort other than paying attention to how we’re feeling – to turn it all around and make the world our oyster. -published by Hodder Mobius

interested in reading this book -  Buy it here!

Let’s Learn…

I would like to share with you a great book called ‘The Richest Man in Babylon’ written by George S Glasson.

It is said that this is the book that holds the key to personal wealth and holds the secrets to all your ambitions and desires and everything you wish to accomplish! And if you followed all that is told to you in the book, I believe this is a very possible outcome!

It is written in the form of parables and even though it is set way back in the time of ancient Egypt, it is every bit as relevant to us today.

The most important part is the ‘Five laws of Gold’…..this is the piece that you really need to take away -but you will need to read the book to find out more! I employ you to make the effort to read it, as the content will be a life changing experience!

Testimonial!

‘What can a book written in the 1920’s tell modern investors about their finances? A whole lot if its George Clasons delightful set of parables that explains the basis of money” – Los Angeles Times.

Like to read it Buy it Here